When the Quartz Crisis of the '70s revolutionised the Swiss watch industry, no one could have imagined that, 40 years later, modern technological innovation would set off even more radical change. Let's face it: In the age of the computerised smartwatch, everyone loves a beautiful mechanical timepiece. But the daily winding and upkeep is a bit of an outdated chore.
For those who lead super-active lifestyles or change watches often, wearing a high maintenance wristwatch isn't particularly practical. Which means that, for a generation that relies on their mobile phones to tell time, the joy of wearing a wristwatch just might lie in the re-discovery of cutting-edge technology from the not-so-distant past.
From: Esquire US.