As long as I have been writing about watches I have never seen watch manufactures make such a big deal about any other festive celebration other than Chinese New Year or the Lunar New Year to some. Most years around this time, manufactures start to release watches with intricate works of art to coincide with the Chinese zodiac. 2015 was the sheep, 2016 was the year of the monkey, and this year we have the rooster to adorn the wrists of the eccentric collectors. For those who are not aware, the Chinese zodiac has a 12-year cycle of animals and many predictions of yearly fortune are done based on these horoscopes along with the five major elements (earth, fire, wate, metal and wood).
I doubt that there are many Swiss watchmakers that change the position of their working benches based on feng-shui so the only other logical explanation for this interest in the Chinese zodiac may very well come from the size of the Chinese market when it comes to the sale of haute horlogerie watches; that and maybe because it seems that most successful Chinese businessmen somehow have a penchant for elegant displays of prosperity. The watches displayed in the gallery above showcases an incredible range of artisanal crafts to deliver a cock that anyone will be proud of having, and this time I’ll tell you outright that (case) size does matter. Jokes aside, these really are incredible watches so without further ado let’s do what we do best–talk cock.