Three years on from Alessandro Michele's appointment as Gucci's creative director, the brand's transformation into a fantastical, risk-taking, seventies-tinged mega-brand is complete. Now, his vision has extended to the label's watch output, with Gucci premiering a unisex watch line at this year's Baselworld.
The Grip collection–quartz designs every bit as refreshingly idiosyncratic as Gucci's ready-to-wear collections–feature square dials upon PVD and calf leather straps. Unlike classic analogue though, these watches boast a rotating dial that display the hour, minute and date within three small openings. The rest is hidden behind engraved cases in gold and silver.
It's important, and not just because Gucci is in-step with the wider luxury appetite for gender neutrality. Rather than segue into the overly experimental, the Grip line is safely wearable for men and women. Nothing that'll cause a stare, or smash the binary: just classic, cool but still Michele's Gucci through and through.
For its campaign, Michele was inspired by the most human of interactions: the handshake, a warm gesture of inclusivity. The images depict a charismatic and confident leader on the campaign trail.
The photographs taken by Ari Marcopoulos portrays and debunks the idea of power in a series of meet-and-greets, emphasising the diversity of the personalities that a campaigner encounters on his travels. The two styles featured in the campaign includes, the Grip, and new versions of the G-Timeless automatic.