There is no doubt that as a group, Fossil offers some of the most exciting options for watches in the market. What is truly remarkable are the various price points of the collections relative to the watch industry in general. Add to that the avant-garde fashion sensibilities and you’ll begin to understand how Fossil stays ahead in the watch game.
The 2019 collections from the brands build upon the ethos and good work done in 2018. For Fossil watches, the brand has taken a very vintage turn in paying homage to their colourful past. Calling it The Archival Series, it is a celebration of the brand’s most coveted and iconic designs from the last few decades. ‘’The re-launching of The Archival Series alongside this innovative retrospective is something that the brand has wanted to do for a long time,’’ says Steve Evans, EVP Fossil Group. ‘’Fossil fans are truly an incredible group, and have loyally stayed with us on our journey for almost 35 years. Following the successful re-launch of the Mood Watch last fall, we knew we owed it to our fans (new and existing alike) to bring back iconic watch designs for today’s watch-wearer. This exhibit allows us to celebrate our history with our global audience, give them visibility into what makes Fossil decidedly Fossil, and share a first look at all the exciting things we have in store this year and beyond for the brand.’’
Meanwhile, Diesel retains a similar vibe to 2018 with its play on material and textures, and with watches that reflect its confident, assertive nature. Taking inspiration from the military as well as denim and rock and roll cultures, the brand certainly doesn’t follow the rules of casual watch design, preferring instead to blaze its own trail. What you’ll see with Diesel this year are watches that are inspired by over-the-top ‘90s graphics, and Diesel evolves the classic logo for fall in new innovative treatments on mesh. Also not to be missed, a transparent case and TPU textured strap with contrasting finishes that bring attention to an iridescent crystal for a ‘90s sports look. Also backing this is a very Diesel signature—the Griffed. A perfect balance of industrial grit and refined sophistication, the Griffed takes style to a whole new level. Roll bar-inspired clips wrap around a wearable case to give an industrial look and feel that speaks to the brand’s DNA, while also protecting the beautiful shaped crystal and eye-catching dial.
Over at Armani Exchange, the seasons have changed to high impact visual models. For the ladies, the most feminine part of the collection features watches characterised by a new square case and touches of silver, gold and rose gold, with an ideal model to suit every occasion. Men’s options see a small selection of vintage-style watches with military green straps making their debut. This is an interesting contrast against another part of the collection that consists of brightly coloured NATO straps that channel an urban streetwear vibe.
And finally, the couture touch of Emporio Armani rounds up the Fossil Group watches. This year, the collection wants to interpret classic styling to contemporary light designs. Versatility and practicality have always been top priorities in the creation of the men’s watches, available this season in various shades of grey. New case designs enhance both classic sports chronographs and three-hand versions, and the women’s watches feature ultra-feminine details and possess rule breaking flair with round cases, slim straps and scaled-down sizes that create a dainty impression.
One thing cutting across the entire brand spectrum from Fossil to EA is the continuing evolution of smart watches in vastly more affordable ranges. In this area, Fossil has gained a very clear advantage and is an example of how the group keeps pushing the boundaries of fashion and technology.