Seamaster Planet Ocean PyeongChang 2018. Colours of the Korean flag. Stainless steel casing coated with white Super-LumiNova that expresses a neon blue.| All images courtesy of Omega
In case you're on a media detox and haven't noticed, Omega is officially timing the Winter Olympic Games in Pyeongchang. Sensor systems continuously measure various parameters of an event, from start to finish. The data allows athletes to see where they shaved off a a fraction of a hair of a microsecond and apply it to the next curve, or where they won or lost points. It's all trackable, whether it’s the live speed of a single alpine skier or an entire ice hockey team.
Real-time big data also has benefits for avid spectators inside and outside the competition venues (this means us!) allowing for much better understanding of each sport as it happens, and hopefully, not a little appreciation of what it takes to compete at this level. It’s the first time at the Olympic Games that this level of instantaneous measurement and analysis is available. Let’s see what they make of it. Meanwhile, feast eyes on the vintage equipment and high-tech gadgetry.