If you're a fan of great watches—and really, who isn't?—Bob's Watches has a present for you. This holiday season, the renowned retailer is offering up a 12 Days of Rolex auction to give you a shot at some amazing new and vintage timepieces. "It's to give all of our customers an equal opportunity to purchase some coveted models at fair market value," says CEO Paul Altieri. "Oftentimes we will list a watch and it gets sold within 15 minutes of posting." Now, buyers have a full day's window to bid on each of the models—and hopefully win. Plus, they don't have to pay extra buyer's premiums, which can knock up the price significantly.
The 12 Days of Rolex kicked off this week, and two models have already been accounted for. But there are still 10 watches on the docket, ranging from a President to Submariners and two Daytonas. So now all you have to do is take a look at the lineup and pick your favorite. As for Altieri, he's a fan of a very special Submariner. "I like all of them," he says. "But I’m partial to the 1680 Red."
From: Esquire US