A California-based watch brand with plans to create a fully American-made watch is getting very close to achieving its ambitious goal. And to commemorate its progress towards this milestone, Weiss Watch Company has released its first gold watch: an 18K solid-gold version of the brand's flagship field watch, available with either a white or black dial.
To understand why this is a moment worthy of celebration, it's important to take a look back. Because over the past few years, Cameron Weiss, the founder and watchmaker behind WWC, has been manufacturing more and more of his watches' components in-house—machining cases, case-backs, crowns, even buckles, with almost all of the assembly taking place entirely under one roof. Soon, he hopes to produce every component domestically.
That's particularly impressive when you consider the fact that the Weiss Watch Company was founded only three years ago, after 28-year-old Cameron graduated from watchmaking school in Miami. If his age gives you any pause, it shouldn't: He also spent time time training with mega-brands Audemars Piguet and Vacheron Constantin, both here in the States and in Switzerland. With a combination of modern and historical techniques, Cameron assembles the mechanical movements by hand in Los Angeles using inventive, cost-effective methods and incorporating American and imported Swiss parts.
But this could all be changing. Those imported parts may, in the very near future, be replaced with American ones. One thing that won't change, though, is the attainability of Weiss's designs. The price for steel versions of the field watch hovers between USD950 and USD1,500, placing the handsome timepiece easily within reach. And the new gold version, while pricier than his other styles, still costs substantially less than most 18K watches in the market.
So why gold, and why now? Well, a gold watch does have a certain philosophical significance: a physical reward for achieving a lofty goal. And if Cameron Weiss is indeed able to manufacture an all-American watch this year, Weiss Watch Company will have a lot to celebrate.
The limited-edition 42MM gold Executive Issue Field Watch (USD6,950) is now available for pre-order and will be ready to ship starting in May.
From: Esquire US.