Driven By Cartier

Setting up in the iconic Palazzo Gondi, French jeweller and fine watchmaker Cartier launches their new Drive de Cartier pieces.

BY Editors | Jun 28, 2016 | News


Celebrating the style and elegance of this year's Pitti Uomo, French jeweller and fine watchmaker Cartier housed itself in the 15th century palace, the Palazzo Gondi for the introduction of its Drive de Cartier watch collection held between June 14 to 16. 

Built in 1490 under the design of Giuliano da Sangallo, the three day event brought together friends of Cartier including our very own Christopher Lee to share a vibrant exchange of dolce vita and celebration. 

Lively and vibrant, from the palazzo's patio to its private salons and terraces, Cartier revealed its creative process behind the brilliantly designed Drive de Cartier within the studio of the palazzo. 

Seemingly a celebration of creativity and class, classical music was provided by the likes of Jean Rondeau. Above the Palazzo on its rooftop, Paul Sevigny played some tunes. Rock singer Lawrence Taylor, Nancy Whang of LCD Sound System and L'Imperatrice joined in to play wonderful music over the past three days. 

A collection watches, antique pieces, art books and fascinating objects were exhibited as well within the library of the Palazzo which had been conceived by French designer Tristan Auer where his discerning 20th century influenced style stood out. 

The cushion shaped watch seem to be at home in Palazzo Gondi, its sporty nods towards classic cars fares well with the rustic oppulance of the palace. Emphasising on craftsmanship and having its movement conceived, developed and assembled entirely in-house, the Drive de Cartier is a timepiece that tells more than time, it reflects the life of a classic man, undefined like its edges.