An Elegant Raya

No matter what your style is, Hari Raya Aidilfitri is always an elegant affair and Longines’ sophisticated timepieces are the perfect companion.

BY Leong Wong | Jun 27, 2016 | News


Hari Raya Aidilfitri or otherwise known throughout the world as Eid al-Fitr is the most important festival of all Muslim celebrations in Malaysia. We celebrate it in the most colourful and elaborate manner with our very own traditional twist. With festival lights in yellow and green, as well as oil lamps that lights up our lawns and walkways; the most important part of the festivities is the visitations to and from our family and friends to share the joy of Raya together.

Sartorially, it is only polite to be dressed in one’s best, from the Songkok for the men and selendang or tudung for the women down to the Baju Melayu and Baju Kurung or Kebaya’s, all paired with the right accessories.

While Longines is a watch company which has long been associated with sports, elegance and steep in tradition of watchmaking, it makes an ideal companion not only for this special occasion but also many other occasions to come. The aesthetic silhoutte of the watches perfectly compliments your beautiful new Raya outfits.

For the gentlemen

The Longines Master Collection


A classic timepiece inspired by the equestrian sports at Longchamp, the Longines Master L2.673.4.78.3 represents the very traditional elements that Longines is proud of. Classically designed with a traditional watchmaking savoir faire makes this an elegant watch to behold. It has a brushed stainless steel case and bezel housing a guilloche dials with black transfer art nouveau Arabic numerals with three sub dials. The hands are in blue steel for the central time and chrono seconds and those in the sub-dial make the timepiece a rather handsome watch for men. It has an automatic chronograph moonphase mechanical movement which imbues it with its classic heritage. As the Baju Melayu’s made for men has gotten more exciting over the last decade or so with more and more colours , this watch will make an excellent pairing with an equally elaborate sampin, sarung or kain songket. The elegance of your outfit complemented by this timepiece will fare exceptionally well as they both share the same approach in style.


Conquest Classic

A special watch collection for that very special occasion for a very special person. You! Of course. The Conquest Classic L2.785.4.76.6 is a beautiful piece that helped to mark Longines’ reputation and success throughout. The watch features a silvered dial set with three Arabic numerals and nine applied indices with Super-LumiNova®  and displays hours, minutes and seconds as well as the date at the three o’clock. At a diameter of 40 mm, the watch is housed in steel with a mechanical calibre L619. Though very modern in its demeanour, the watch has all the hallmarks of traditional watchmaking and it comes with a matching steel bracelet. This is a versatile piece indeed where you can wear anywhere at any day of the week. But for Raya you can match it with sophisticated style in monochromatics hues or even colour-blocking Baju Melayu. It is clean, uncluttered and minimal but yet convey sportiness during the day and elegance during evenings as well.


For the ladies


The beautifully crafted and versatile DolceVita L5.512.4.71.5 is a very sophisticated timepiece indeed. It has a guilloche ‘flinque’ patterned dial with blue numerals and hands encased in stainless steel paired with a red leather strap. Envision yourself in your bright and bold coloured Baju Kurung or Kebaya and paired with the DolceVita strapped around your wrist, you will definitely be the most talked about and admired lady in the room for your outstanding and elegant taste, not only in your outfit but also your choice of timepiece to compliment with, one that exudes subtlety and yet so eye-catching.



The ethereal and defining elegance of the Equestrian L6. that is associated with the equine sports makes it a watch that is the definition of sporting elegance. The stirrups inspired lugs and the diamond bedazzled bezel together with mother-of-pearl dial and diamonds markers make it much more desirable and alluring. Your light and diaphanous chiffon Baju Kurung or Kebaya with pastel floral prints or light swatches of colours that elegantly floats and flows would be the perfect pairing with the diamond bedazzled Equestrian. A match made in heaven. With the brown leather strap you can even wear it during the day and not just the evening making it a versatile piece to have.