Talk about being different. Swiss watch manufacturer, IWC Schaffhausen has launched Skywriter, a global digital platform meant to actively engage with their web clientele and online followers, while introducing their new watch collection.
The Skywriter campaign allows users to "write" messages in a digital sky on your handheld, desktop or laptop and share it with third party social media platforms – no apps required. This campaign is part of the #B_ORIGINAL campaign by IWC for the new Pilots Watches collection launched at Salon International de la Haute Horlogerie (SIHH) in Geneva this year.
Before writing a sky message, users will have to select one of the four aircrafts, and following which, you'll be shown the watch that is associated with your aircraft of choice. If it's not your style, pick another from the four choices, then embark on the trip among the clouds and leave your personal message across the sky. Don't forget to share it on social media like Facebook, Twitter, LinkedIn, Google+, WhatsApp, Weibo, or direct email, and via the “save message” function on Instagram.
Skywriter can be assessed here and it is available in 10 languages. Join in, enjoy your flight and leave your message – just like we did.