The Long-Awaited Re-Release Of The Iconic Nokia 3310

Itís time to claim the high score for Snake again.

BY Derrick Tan | Mar 1, 2017 | Feature


*Update: The revived Nokia 3310 will be available in Singapore from 14 October, retailing at SGD99. As the successor to the original phone released in the early 2000s, it comes equipped with a 3G data connection and in two colours: Warm Red and Charcoal. 

Finnish start-up HMD Global, which owns rights to the Nokia brand, said in a statement on Monday (Oct 9) that the phone will be sold at Courts, Harvey Norman, Challenger, Gain City, Sprint Cass, Mustafa, Handphoneshop, 3Mobile and selected A-Mobile authorised retailers.

Before smartphones ruled our lives, there was a mobile phone that took the early noughties by storm–the Nokia 3310. 

Students pestered their parents for one to keep up with social connections (the birth of SMS language–‘see u l8r’) and adults were drawn to its portable size, durability and a battery life that doesn’t require the use of a power bank.

Usage mastery is effortless even for inexperienced tech users. We also suspect that the ones that had it were also first-time mobile phone owners and had fond memories with it. Well, mostly for its indestructibility from countless drops.



17 years after its launch in 2000, the iconic Nokia 3310 is revived and revealed at the Mobile World Congress in Barcelona by HMD Global in its familiar candy bar form–sans its original monochrome screen. In its place is a colour screen that allows you to view the photos you’ve taken with its 2-megapixel back camera. The updated handset is charged via a microUSB, promises a talk time of 22 hours and a standby battery life of a month that allows you to yak away without any worries. No more panic attacks if battery juice runs low.



Can the new Nokia 3310 attain the success of its glory days? It’s too early to tell as the mobile industry is currently saturated with phones that are imbued with exceptional specifications. The phone’s 2.5G connectivity might not go down well with modern smartphone users. Even more bad news–calls, SMS, and data services on Singapore’s 2G networks will cease from April 2017, limiting the usage of the once all-mighty phone. 

Perhaps the new iteration of Snake, low price and popular culture status might give consumers enough reasons to drop some dough for a piece of nostalgia. 

The phone will go on sale globally in the second quarter of 2017. More information of the new Nokia 3310 can be found here.