Think the brand MINI is only all about the Coopers and Jack Unions? Think again. For the past three years, MINI has taken their ideas and beliefs behind the brand name across different platforms, specifically living spaces and fashion design.
MINI Fashion, just like everything else that they tend to create, takes the idea of an urban traveller transcending borders, which really means taking it all in, learning everything that one can experience during one’s travels. And not just going from one place to another – or “doing it for the ‘gram”. This year, MINI Fashion has chosen four innovative and exciting new names in the fashion scene, namely Liam Hodges (UK), Staffonly (China), PH5 (USA) and Rike Feurstein (Germany) to create their capsule collection. As the title for this collection is named Field Notes, each designer have chosen a city as an inspiration for their designs.
In partnership with The Woolmark Company, MINI Fashion showcased their capsule collection once again at Pitti Uomo in Florence – the perfect place that not only gets in on the trends, but for the shared passion of expressing innovation and attention to quality and detail.
The collection will be available online for purchase in limited numbers from this autumn. mini.com