The small, fancifully decorated pochette that was designed by Silvia Venturini Fendi and first launched in 1997 was widely considered the first “it bag”. The shoulder bag was made to sit comfortably under the arm in the very same way the French are usually seen carrying the thin baton-esque loaf of crusty bread. Hence, the cheeky moniker.
Since its introduction in the nineties, the Baguette started a new trend for smaller bags when big nylon backpacks predated by Prada were leading the market at the time. The fashion world went mad for it, and its style ranking was elevated thanks to its moment in the iconic TV series, Sex and The City. Since then, the Baguette has solidified its status as a cult bag to those outside the fashion circle.
Now, more than 20 years later when everything old is new again, the Italian luxury brand is looking at a new audience: men. But perhaps not everything is new: many brands have looked into its archives for inspirations. At Dior, the Saddle bag was reinvented for men. And now Fendi is doing the same.
Reimagined to suit the lifestyle of the modern man, the men’s Baguettes are reproportioned in three different sizes—maxi, regular and mini. These are crafted in a wide range of materials like precious croco or mink to the signature Selleria leather. There’s even one version made in nylon under the collaboration with Japanese luggage expert, Porter.
But the best part of this updated design is that it can be worn in multiple ways—from a crossbody to a hand carry or as a belt bag. Fendi surely know we are suckers for something that’s functional and, in this case, also economical. Looks like the men’s Baguette is well on its way to be another timeless classic.