Dyson earned its household name status back in the ‘90s, when it reimagined how a vacuum could most efficiently operate. And the company has been doing just that for a host of other everyday objects ever since. Air purifiers, fans, those very efficient hand dryers in airport bathrooms—you name it, the brand is on it. Dyson’s foray into the beauty and grooming space was a simple, but strong one: the Dyson Supersonic.
The hair dryer dropped almost two years ago, and it’s been steadily crafting a fanbase of changed consumers. And rightfully so: You need not have a ton of hair to realize its capabilities. The compact tool is completely different from most hair tools—even calling it a hair tool feels like a minimization of its technological capabilities.
It is truly powerful.
The Supersonic is aptly named. The thing is a freaking beast. A 41-liters-of-heat-per-second kind of beast. The best comparison would be that it’s less like a standard hair dryer, and more like one of those intensely powered hand dryers in public restrooms, making the skin on your hand visibly ripple with air so intense. The Dyson does that, but on your head. It blasts air hard, but without a harmful level of heat—so it keeps your hair undamaged. For someone with hair below shoulder length (curly, frizzy, and the like), you’re looking at a total dry time of five minutes. Anything shorter could be completely dry in seconds.
It’s easy on your hair.
The folks at Dyson took care to make sure this thing doesn’t include any of the damaging aspects that more conventional dryers have used before. Much like the original case for recreating the vacuum, many modern hair dryers feature ages-old technology that burns, splits, and damages hair. Dyson’s “intelligent heat control” function inside the dryer checks its temperature 20 times every second (!) to make sure it doesn’t get to the temperature that breaks hair. So that insane air flow we talked about? That’s what it relies on to dry your hair—not just heat. You can customize your dry, too. There are three speed settings (fast, regular, and gentle), and four temperature settings (212°F for efficiency; 176°F for a regular dry; 140°F for gentle; and constant cold).
It looks very, very cool.
Most blow dryers are bulky and, quite frankly, ugly. But the Supersonic looks like a piece of modern art, with its sleek gray design (with or without the pop of color on the back) and a handle engineered to feel balanced in your hand as you dry. The brand also implemented an extra-efficient motor impeller, which cuts the noise of the dryer down from standard ones. It’s more like a steady hum, rather than a scream. The only true negative aspect of the dryer is its super bulky cord, which doesn’t really have a home. It makes it feel a little less streamlined than it otherwise would, but it doesn’t detract from its insane power. Plus, it is Dyson—it’s only a matter of time before the team at HQ reinvents it themselves.