Dior’s Kim Jones has just announced that he has designed stage outfits for South Korean boy band BTS to wear for their upcoming ‘Love Yourself: Speak Yourself’ stadium tour, which will begin this Saturday in Los Angeles.
This is the first time that Dior has created men’s stage wear for a pop band. The seven-member South Korean boy band has sold over 10 million albums since debut, became the first-ever Korean act nominated for a Grammy, was named one of TIME’s 100 Most Influential in 2019 and had just won two awards at the Billboard Music Awards 2019 earlier this morning.
On WWD, Jones says “They all have their personal taste and style and it works so well together. Each member of the group chose the look they wanted, and we worked very organically to create each look for them. It was very collaborative.”
This creative alchemy led to the creation of a series of seven stage costumes for the band based on the modern and utilitarian sportswear silhouettes of Jones’ Men’s Pre-Fall 2019 collection and its futuristic spirit.
BTS and Jones had met earlier this year in Los Angeles, where Jones says “I love BTS because they are really great guys and also super into fashion. Everyone I know is kind of crazy about them!”
With Kim Jones!!🤩✌️💕🥺 pic.twitter.com/pk4w1iN7ez— 방탄소년단 (@BTS_twt) February 10, 2019