Here's How To Finally Get Your Own Back To The Future Self-Lacing Nike Mag Sneakers
Only 27 years in the making.
BY Jonathan Evans | Oct 5, 2016 | Shoes
The future is officially here. Because after three long decades of waiting, Marty McFly's Nike Mags—complete with working power laces!—are finally available to the public. This comes just about a year after Nike introduced the first pair of functional Mags, which were hand-delivered to the man who made them famous, Michael J Fox.
Nike's been working with the Michael J Fox Foundation for Parkinson's Research since 2011, and produced a run of non-adaptive Mags that year that raised nearly USD10 million, all of which went to fund research to fight the disease.
Now, the brand is releasing a limited run of just 89 pairs—again, with working power laces—which are available through an online drawing starting yesterday.
Here's how it works: you go to nike.com/mag, and you enter by purchasing a ticket for USD10 (the money goes right to the MJF Foundation). You can buy as many tickets as you want, which ups your chance of winning. (Though, consider the fact that the number of entries will likely be astronomical.) There are also live auctions on October 11 in Hong Kong, October 14 and 17 in London, and November 12 in New York.
For the bulk of us, though, this is about the online drawing. That ends on October 11, and winners are announced October 17. Which means that there's going to be a whole lot of nail-biting happening the night before, a lot of broken hearts the day of, and just under 90 people who will have their Back to the Future dreams come true.
Cross your fingers.
From: Esquire US.