Samsonite latest ‘Born to Go’ campaign with its new travel collection is definitely designed to impress. Aimed towards young globe-trotters with a go-getter mindset, this new unisex collection stans as a symbol of durability and lightweight travel pioneered. Conceptualised by Wunderman Thompson from Belgium, the campaign marks a new brand identity and language for Samsonite. The series comprises of three travel luggage suitcases titled Lite Box, Tri-Tech and Polygon.
Made from durable Curv® woven material, Lite-Box is among the lightest and sturdiest in its class. This large boxy looking suitcase beautifully juxtaposes its dynamic vertical design with protective scratchproof bezels in the corners make robust and ideal for long winded travels. The collection is available in three colours – deep blue, deep red and eclipse grey.
Stylish yet Practical. That would be a perfect two word summary for the Tri tech series by Samsonite. Built on an aluminium frame, the Tri Tech series is built with an Aero trac suspension wheel that absorbs shock and smooth gliding. The textured surface is designed to make the suitcase scratch-free with Click pop TSA combinations for that seamless lock and unlock features. The collection is available in Matte Black and Midnight Blue and in three sizes to cater to personalities with unique needs.
The Polygon series by Samsonite features a ripple like polygon pattern on a solid polycarbonate frame. Packed with new technologies such as the Flat Max structure and the Easy brake systems, the polygon luggage series stans as a go to travel choice for character-ful and quirky suitcases.
The collections are now available at selected Samsonite stores throughout Malaysia