For the past few years, Nike has been killing it in the sneakers industry with almost weekly releases of designer capsules such as Kim Jones, Sacai and Undercover. But the American sportswear giant is also pioneering in its own in house technologies such as the Nike Air and the React Foam cushioning, and it is back yet again with the new Joyride series.
Engineered with a proprietary cushioning system made of thousands of TPE beads, the Joyride sneakers created a dynamic footbed personalised to your soles with great impact technology. Nike plans to debut its Joyride series with the Joyride Run Flyknit, a runner designed for both lifestyle and professional runners featuring a podded sole and a fly knitted upper. This release will be followed by a few high fashion versions such as the Nike Joyride NSW and NSW setter(which was featured on the Matthew Williams 1017 Alyx 9SM SS20 show).
The Joyride Run Flyknit is available now.