Did you know that Justin Bieber's middle name is Drew? Well, it is. Now you know! And so, soon, will the rest of the planet. Because the Sleaze God himself just launched his own streetwear line, and he's calling it Drew House, after his own sub-moniker.
See? No other way to say it. And while, yes, these shorts are a little weird, they're also so perfectly sleazy and ridiculous that I kind of love them. Just like Justin himself! It's all about steering into the skid, you know? Justin knows. I'm certain of it.
That’s because, if you’re just joining us, Justin is a master of Sleazecore, a relatively new phenomenon in which celebrities dress like a kid selling weed in his local Circle K’s parking lot. (Jonah Hill, Pete Davidson, and Wiz Khalifa are among the practitioners.) Justin’s been rocking the sleaziest looks out there for a while now, and Drew House seems to be a pretty perfect extension of that vibe. It’s all about taking it easy, not giving one iota of a fuck, and just embracing the ridiculousness of it all.
The other items on offer are a little more in-line with your run-of-the-mill streetwear label, with printed graphics forming the core of the aesthetic. There's the basic "drew" print, which, OK, fine. But the real star of the show—and the one that Bieber's been teasing on Instagram for a minute—is the happy face with the label's name subbed in for a mouth.
The collection ranges in price from $48 to $148, which, depending on your perspective, is either completely reasonable (hey there, fashion person) or totally unacceptable (and hey to you, non-fashion person who's used to lower-priced merch). One thing to keep in mind, though, is that there's actually a decent reason for the price point: Everything is made ethically in Los Angeles, and it's all produced in limited runs.
Being good to the folks in your supply chain means higher prices, yes, but also that you aren't a monster who's exploiting cheap labor to make a buck. So, good for Justin! We can only hope that the next sleazelord who launches his own label—looking at you, Jonah Hill—is so socially conscious.
Everything hit the web shop today, and sold out in a matter of hours. Sorry to say that if you're in the market for a vehicle for emblazoning the word "drew" over your junk, you're out of luck. But you can always cross your fingers for future releases—there's surely more Drew House to come.
From: Esquire US