It's increasingly difficult to be surprised by a collaboration these days. They're almost too rampant that there's hardly breathing space to keep track of what's coming up, or if they even existed in the first place. But this, is something no one could have seen coming.
GENTLE FENDI is a Gentle Monster x Fendi collaboration that is so limited, there are only two styles that make up the collection. GENTLE FENDI NO.1 is probably the most fashion-forward of the two, characterised by its narrow lens and the Fendi logos stamped on them, towards the temples. GENTLE FENDI NO.2 is the pair that's easily integrated into your arsenal of sunglasses; oversized, defined teardrop lenses that are punctuated with a bright colour block piece right at the bridge.
GENTLE FENDI NO.1. and GENTLE FENDI NO.2.
This is hardly Fendi's first foray into eyewear. The Italian fashion house took charge of its first eyewear collection back in 2017, marked by the used of mixed materials such as leather and acetate on one pair of sunglasses, as well as the colour-blocked sensibilities that's been executed for GENTLE FENDI.
Gentle Monster and Fendi seem to operate at different ends of the fashion spectrum. The former has had a cult following among fashion-forward youths, but has been steadily expanding its presence in the last two years. Fendi on the other hand, is one of Italy's biggest luxury fashion exports. And while it has been consciously tapping to appeal to a younger market—a decision which has given rise to its F is For… campaign and a markedly youthful design aesthetic—it is still categorically different from Gentle Monster. Which is why, this collaboration was unexpected, just as how the Supreme and Louis Vuitton partnership of 2017 was.
The GENTLE FENDI packaging will reflect the collaborative effort between the two brands—a Fendi-labelled drawstring pouch that encases a typically Gentle Monster eyewear case.
As part of the launch of GENTLE FENDI, a rotating installation will be set up in certain Gentle Monster boutiques worldwide.
The Gentle Monster x Fendi collection will be available early May in Gentle Monster and Fendi boutiques. The GENTLE FENDI NO.1 will be priced at approx RM1878, while the GENTLE FENDI NO.2 will be priced at RM1715.
From: Esquire SG