This collection is the best kind of '90s throwback

Tommy Jeans returns for spring 2017.

BY SCOTT CHRISTIAN | Apr 13, 2017 | Fashion

Since the '90s seem to be all around us these days (at least in terms of fashion), it makes sense that one of the most iconic brands of the '90s would return to its roots. So it's not exactly surprising that for spring 2017, Tommy Hilfiger is releasing its third Tommy Jeans capsule collection, aptly dubbed Tommy Jeans 3.0.

The collection will include jeans, shorts, and jackets in both washed out and pastel-colored denim, as well as tees and sweatshirts loaded with Tommy's iconic red, white, and blue logo.

"The Tommy Jeans capsule is about blending our '90s heritage and iconic styles from our archives with exciting pop culture influences from today," says Tommy Hilfiger about the collection, which also features an ad campaign starring Lucky Blue Smith, Anwar Hadid, and Sophia Richie. The trio were chosen because they, "represent the youthful, rebellious spirit at the heart of the campaign, and bring a fresh new edge to the denim classics offered in the collection."

For those who don't remember, the Tommy Hilfiger brand exploded during the early '90s into a fashion powerhouse, with giant logos and athletic-inspired looks that were big among the urban street-style set, not to mention hip-hop artists like Grand Puba, Raekwon, and Snoop Dogg. And while this collection tones down the fit from that ultra-baggy look of the 1990s, the overall aesthetic is largely the same. Big, bright, and hard to ignore.

From: Esquire US