Out of the many creative directorship debuts this year, it was Kim Jones’ that seemed to receive unanimous acclaim. And with good reason too. Jones rebranded the the men’s line—from Dior Homme to Dior Men—and created a new vision that feels incredibly suited for the Christian Dior house. That’s not to say that the clothes are derivative; they’re not. Jones has managed (and only in his first collection) to find the perfect balance between heritage and modern relevance, applying Dior’s couture techniques to beautiful ready-to-wear. And they’re indeed undoubtedly beautiful.
But if there was something else to talk about besides the clothes, it was definitely the floral structure that stood in the middle of the spring/summer 2019 runway show. The BFF was created in collaboration with KAWS—one of many collaborators Jones worked with for the debut—and features the character clad in a Dior suit. That monumental feature has now been resized and repositioned in a series of shots for the ad campaign, acting as the backdrop, just like it did for the runway show.
Photographed by Steven Meisel, the campaign distinctly features the different nuances of the collection. There’s the KAWS-designed bee series against white and black, the shimmery soft blues, the stark navy hues, the subtle combinations of white, and the printed Toile de Jouy series. All different but feels unmistakably Dior.
There’s only one question to ask for spring/summer 2019: which Dior Men team are you on?