New Old Identity

In the name of Emporio Armani

BY IAN LOH | Apr 7, 2017 | Fashion

In this increasingly digital-homogenised age, it’s important to think and talk about identity. Fashion, on the one hand, promotes conformity; and on the other, cultivates the rise of style-individualism. Giorgio Armani, too, wants to explore his identity as a designer, through the form of the collection at Emporio Armani. From the opening look with a giant fingerprint (kind of like the touch when you go through immigration) the message is clear: Mr. Armani wants you to explore your very own identity through his clothes.

So the same digital fingerprint appear throughout the collection—some embroidered and engraved, others extended to woven in jacquard—all in subtle, abstract form. The Armani signature eagle logo also gets a facelift digitally, staking its spot on several jackets and t-shirts.

Dominated by sportswear, the highlights include shrunken, curved-shoulder jackets, three -button cardigans and soft, fitted bombers. Some of the latter have floral prints that morphed into camouflage, and others are embroidered with reflective threads. A closer look at the garments will reveal some unexpected details like metallic military patches.

Trousers come in flexible volumes such as straight leg and carrot cut. But the stars of the show are the wide leg trousers with strap details at the bottom and a diagonal button fly and belt—a nod to workwear that echoes functionality of the collection.

The colour palette is in signature Emporio Armani navy, denim, grey and olive green, while fiery red orange and electric blue give the collection an instant illumination.

Beyond that, the collection offers a wide range of mix-and-match options across silhouettes, textures and patterns, all of which makes it easy for you to “discover yourself”.