Net-A-Porterís founder Natalie Massenet joins rival, Farfetch

She joins as non-executive Co-Chairman.

BY editors | Mar 2, 2017 | Fashion

Instagram/ Farfetch

Natalie Massenet, the lady who built the Net-a-Porter fashion e-commerce umbrella (who also brought you Mr Porter) is joining forces with direct competition Farfetch to further develop its brand. Wow. Her role as non-executive Co-Chairman alongside co-chairman, founder and CEO José Neves whom she says on her Instagram is, “the best of our entrepreneurs; a brilliant mind, a visionary leader and a gentleman". Both Massenet and Neves have worked with each other at the British Fashion Council, of which Massenet is chairman and Neves an executive.

In 2014, TIME magazine named the Net-A-Porter founder one of world’s 100 most influential people. And in 2015, the 2015 merger with Italian YOOX Group, the British-American fashion journalist turned entrepreneur left the Net-A-Porter Group.

Instagram/ nat_mass

Massenet says, "It’s no coincidence that all the most successful companies - Facebook, Amazon and Apple - are also API-enabled platforms. Farfetch is an example of the 'collaborative economy' when businesses historically seen as competitors work together to offer the best possible customer experience and support the world’s luxury fashion brands. It is a truly global business (over 750 designers and boutiques partners delivering to 190 countries, same day delivery in nine cities, translated into nine languages) and growing fast. Over the last year trading has grown by 70 per cent, with the most recent investment valuing the company at over USD1 billion. In my new non-exec role, I look forward to further realising Farfetch's potential, developing its global brand and strengthening its fashion industry partnerships."

Farfetch is now valued at USD1 billion.