Novak Djokovic Is Lacoste’s “The New Legend”

Legend René Lacoste passes the baton to the new generation legend, Djokovic. Also: Get your classic polo tees customised at selected Lacoste stores for free.

BY editors | Jun 5, 2017 | Fashion


It looks like we’ll be seeing the world No. 2 in men’s singles tennis, Novak Djokovic wearing Lacoste when he plays on the court in Paris for the French Open (and the tournaments after that). The Serbian player just signed a 5-year contract with the French clothing company to become the face of the brand. Sharing the same values of sporting elegance and fair play, an aptly chosen ambassador we think!

“I was very fortunate in my career to be associated with many of the big brands,” said Djokovic. “I just ended my five-year relationship with Uniqlo that wasn’t a sports brand. It was an interesting and also successful relationship. As a tennis player, you relate to the brand that comes from your own field.”

The iconic Lacoste L.12.12 polo tee

The iconic Lacoste L.12.12 polo tee which was invented by legendary French tennis player and founder of Lacoste, René Lacoste is a timeless piece. And that alligator, how did that come about? A journalist had name René Lacoste the “alligator” having heard of a bet concerning an alligator skin suitcase. From 1925, victories follow one after another as René Lacoste wins 10 Grand Slam titles at the French Open, Wimbledon and Forest Hills. Now, the baton has been passed to another legend, Djokovic. The lightweight shirt made of a unique cotton fabric allows breathability and flexibility, great for the game indoors or out.

The Lacoste Roland-Garros collection

Also, to celebrate 45 years as a historic partner with Roland-Garros tournament (The French Open), Lacoste have created a contemporary collection that features the lines of a tennis court or “100 % tennis” graphics to be printed on the polo tees and shirts.

The Lacoste Novak Djokovic collection and the Lacoste Roland-Garros collection are now available in Malaysia. Here’s a bonus! To celebrate the French Open, Lacoste will be having a pop-up personalised customisation for the Roland-Garros polo tees, as well as the Classic L12.12. Already an owner of the Classic L12.12 polo tee? Get the customisation for free. Available at Pavilion Bukit Bintang (9-11 June) and Sunway Pyramid (16-18 June).

Read more about it here.