Watch: Gucci Spends Some Wild Days And Nights In Rome

Just when you think Alessandro Michele can't get any wilder with Gucci.

BY Sim Wie Boon | Dec 15, 2016 | Fashion

For Gucci's SS17 compaign video Glen Luchford parades Alessandro Michele colourful and bold designs in the streets of Rome whilst the models feast of hamburgers dressed in evening gowns, hangs out with giraffes, tigers and lions as well as partying in a marble fountain. 

Reminiscent of a home made vintage reel, the idea behind the video is inspired by generations of intellectuals and artists that consider Rome to be their home town. A nod to personalities like Cy Twombly, Mario Schifano and Laura Betti, the video tells a beautiful story that champions the unconventional.