Gucci SS19 Campaign Celebrates the Golden Age of Hollywood Musical

It's showtime, everybody!

BY EDITORS | Feb 1, 2019 | Fashion

The glitz! The glamour! The song and the dance!

This season, Gucci's campaign brings us all the glitz and glamour we love (and need). Shot and directed by Glen Luchford, it takes inspiration from films like An American in Paris (1951), The Band Wagon (1953), Cover Girl (1944), There’s No Business Like Show Business (1954), Gentlemen Prefer Blondes (1953) and Singin’ in the Rain (1952).

Characters dressed in Gucci tap dance, sing and perform synchronised dance routines reminiscent of the work of the exuberant musical choreography of that time. Soundtracked by “There’s No Business Like Show Business”, a song by Irving Berlin written for the musical Annie Get Your Gun and made famous by Ethel Merman in the film of the same name There’s No Business Like Show Business. And then there were some candid moments with the film crew; characters being quizzed on the red carpet. 

Ah, there's nothing quite like the golden age of Hollywood. Good times.


Credits: Creative Director: Alessandro Michele; Art Director: Christopher Simmonds; Photographer/Director: Glen Luchford; Hair Stylist: Paul Hanlon; Makeup Artist: Isamaya Ffrench. IMAGES & VIDEO: AN AMERICAN IN PARIS: TM & © Turner Entertainment Co. (s19); SINGIN’ IN THE RAIN: TM & © Turner Entertainment Co. (s19); THE BAND WAGON: TM & © Turner Entertainment Co.  (s19); GENTLEMEN PREFER BLONDES © 2019 Twentieth Century Fox Film Corporation.; THERE’S NO BUSINESS LIKE SHOW BUSINESS © 2019 Twentieth Century Fox Film Corporation.; COVER GIRL © 2019 Columbia Pictures Industries, Inc. All Rights Reserve. VIDEO MUSIC "THERE’S NO BUSINESS LIKE SHOW BUSINESS” by Irvin Berlin © Berlin Irving Music Corp. Courtesy of Twentieth Century Fox Film Corporation.