Gucci's Pre-Fall Campaign Is All Kinds Of Fun

A retro party we'd love to attend.

BY IAN LOH | Apr 17, 2017 | Fashion

Inspired by the portraiture of Malian artist Malick Sidibé, who photographed local nightlife and youth culture in his hometown of Bamako, the campaign explores the freedom of expression found in music and dance. Set in dancehalls with rich, colourful and make-shift studios, the images capture a group of men and women dancing passionately and posing for photographs. Referencing the spirit of England’s underground Northern Soul movement of the '60s, with its distinctive, athletic dance moves and exuberant social scene, the images by Glen Luchford are dynamic, vibrant and spontaneous.