Gucci Launches ‘Gucci 4 Rooms’, An Immersive Collaborative Art Project

Explore the unconventional project from the virtual to reality.

BY sarah chong | Oct 18, 2016 | Fashion

Does Alessandro Michele ever stop making us curious in his new projects? Gucci sure is making all the right moves. And this time, Gucci explores fashion and art online and in real world Tokyo. Collaborating with three innovative Japanese artists Chiharu Shiota, Daito Manabe and Mr., and recurrent collaborator Trouble Andrew AKA GucciGhost, the immersive experience named Gucci 4 Rooms sees a small interactive game that features 4 rooms, each with a distinct theme unique to the artist. Each room will also feature items from Gucci’s Autumn/Winter 2016-17 collection, jewellery from the cruise 2017 collection, plus additional limited-edition pieces that are exclusively available in Japan online or in store.

If you do find yourself in Tokyo this month, don’t miss these art installations. Otherwise, check out the four rooms here before you start hunting down the Gucci Ghost in the first three rooms to gain access the forth secret room designed by Trouble Andrew.

1. Gucci Words Room by Daito Manabe

2. Gucci Herbarium Room by Chiharu Shiota

3. Gucci Garden Room by Mr.

4. GucciGhost Room by Trouble Andrew

Play Gucci 4 Rooms here.

Gucci 4 Rooms is open to the public from 12 October to 27 November at Gucci's Flagship store in Ginza, seventh floor and Dover Street Market Ginza (Elephant Room's installation ends on 24 October).