Coach Celebrates Its 75th Anniversary With A Special Runway Show

Parking lot, retro motel, vintage cars and neon signs set the stage for an epic show.

BY IAN LOH | Dec 15, 2016 | Fashion

2016 marks the 75th anniversary for Coach. To celebrate the milestone, the American heritage brand opened its flagship store in New York (biggest in the world, more in our March 2017 issue), launched a capsule collection dedicated with its now iconic dino Rexy, and to end things on a high(er) note, they threw an epic runway production for its Fall 2017 collection.

Fashion Editor, Ian, joined the star-studded crowd on a cold, blustery winter night at Pier 94, New York, where the warehouse was made over to resemble a West Coast parking lot outside a retro motel, complete with vintage cars and neon signs, like a scene straight out of Stranger Things.


Just check in at Motel Coach #coach75

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Time to get lit. #Coach75 📷: @smallgirlbiglens

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Models, who were dressed to look like, ‘‘West Coast surf kids heading east to New York City,” walked down the runway in five core outerwear styles the brand is becoming known for – the shearling, the biker, the varsity, the parka and the military M69 – almost all were bearing embroidered patches. And then, there were NASA logos, The Stooges’s logo, ice cream cones, moon and stars graphics, on not just t-shirts but leather bike jackets, sweaters, and silk varsity jackets.


Intergalactic, planetary... #Coach75 #CoachMens2017

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A 75-person (coincidence, much?) Young People's Chorus of New York City closed the show with their rendition of Alicia Key’s Empire State of Mind, as faux snow started falling. Despite everything that is going on with the recent outcome of the Presidential election, the show somewhat reminded us to be hopeful, as the song goes “There's nothin' you can't do… Big lights will inspire you”.