Style

Here's A Sneak Peek At Danish Fashion Brand Jack & Jones

Danish men's fast fashion brand launches first store in Southeast Asia, and Malaysia calls dibs.

BY muna noor | Nov 22, 2017 | Fashion

All images by All Is Amazing

We’d like to think KL is a Southeast Asian fashion capital. That isn’t just our ego talking. Bestseller, a family-owned fashion company based in Denmark agrees, and is putting their billions where their mouth is, choosing our capital as their springboard to three of their 20 brands, one of which is men’s fast fashion label Jack & Jones.

Esquire got a sneak peek at the AW17 and SS18 collections of Jack & Jones in a swanky Bangsar bungalow and peeped some of the pieces headed here when the brand opens the doors to its flagship store in KLCC this month.

Bestseller Fashion Group China CEO, Dan Friis, who has been name checked in a list of top non-mainland rich in China and whose wealth is estimated at 4 billion yuan, was in attendance alongside Jack & Jones' Creative Director Jesper Kristensen. Already decked out in Jack & Jones were Malaysian band RYÖT JONES, who in a nifty piece of marketing synergy have been signed up by the apparel brand to rock its threads.

Located on the concourse level of KLCC, the store, which officially opens on 24 November 2017, will feature an interactive catalogue and in-store shopping app for access to the full range of merch. If you can’t get there in body, send your spirit to the keyboard; Jack & Jones is available through e-commerce site Lazada.


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