Bally Reissues Its Iconic Sneakers From The Past Decades
Old is gold.
Did you know that Bally has been making sneakers long before the whole sneakers movement was #trending? Since 1930's, the brand has been producing plimsolls and gym shoes. But it wasn't until the 80's when their sneakers really rose to fame, thanks to rappers like Slick Flick and Doug E. Fresh who not only wore them but also featured them in their song lyrics and music videos. At one point, Bally's name was synonymous with the urban hip hop culture in New York.
So this season, the brand decided to bring back four of its most successful lace ups, from hip-hop era classics to tennis shoes and sporty runners. The Competition from '83 has been replicated with the same shape, lining and sole as the original shoe; featuring a technical shock absorbing polyurethane sole, flexible rocker heel, cushioned tongue and an extra inner sole, the sneaker is finished with Bally’s signature side stripes and a sporty rubber-gum sole.
The Galaxy has been reproduced for both men and women with the original running sole and is updated with two new versions in Kodak yellow and black. The new Vita-Parcours from the 1974 has retained its checkerboard motif, and updated with a modernised sneaker sole in seasonal colours for like ocean, curry and snuff grey. While Bally's most popular plimsolls, from the '60s, The Super Smash has been brought back with a vulcanised sole, making it more robust but maintaining comfort.
It seems like everything old is new again. So cop a pair and keep it for a long time. Remember, classics never go out of style.