Zegna Launches A Star-studded SS19 Campaign

Alessandro Sartori teams up with Call Me By Your Name director Luca Guadagnino for the final installation of ‘Defining Moments’ campaign.

BY Sanjeeva Suresh | Mar 5, 2019 | Fashion

Image courtesy of Ermenegildo Zegna

Fresh from dressing Green Book’s Mahershala Ali (fyi, he is also our Spring cover guy) at last week’s Oscars, Ermenegildo Zegna launches its Spring/Summer 2019 campaign–“All The World’s A Stage”. Teaming up with Italian director Luca Guadagnino–of Call Me By Your Name, and Suspiria–Zegna released a series of three character-based film shots. 

Guadagnino’s series explores the private moments of three men, as they define who they want to be while connecting viewers through an intimate look at their daily lives. The film hosts a bevy of familiar faces–from Narcos’ Boyd Holbrook; Moonlight’s Andre Holland to Zegna’s very own brand ambassador, William Chan. Although not all of us can jump into our own private pool or gaze at an urban skyline view from our balconies, we can try to clean up like these lads. Holbrook’s leisurewear pieces are casual (yet luxe) staples while Holland’s crew neck and bomber jacket combo serves as a more dressed up option.

Image courtesy of Ermenegildo Zegna

Each star explores different facets of the Ermenegildo Zegna identity with their own individual reflections on contemporary masculinity. This goes in line with the brand’s fall 2019 show in Milan’s Centrale railway station, Satori’s ‘Defining Moments’ also reiterates themes of diversity and integration.