8 Artists We #Instalike From #TFWGucci

Internet-targeted campaign for the new Le Marché des Merveilles watch collection

BY IAN LOH | Mar 21, 2017 | Fashion

Instagram/ Gucci

Gucci is the fashion label that keeps giving.

Remember #GucciGram and #24HourAceProject campaigns? Now, the Italian label has gone even further (and honestly, really funny) with its latest campaign for new Le Marché des Merveilles watch collection.

Creative Director Alessandro Michele handpicked international artists to develop a series of new meme adapted from a popular meme, That Feeling When Gucci. 

Although the campaign is about watches, we can't help but to pay more attention at these extra-ordinary (and hillarious!) artworks. Here are 8 artists we like from the campaign. #follow #like #funny #meme #gucci #viral #TFWGucci




#TFWGucci “3rd floor. The building was designed by Gio Ponti. Scent of bergamot, pumpkin carpet and a dressage competition in the back. The realtor had a pair of big red glasses and a yellow tie. Feeling of late night secrets, artificial flowers and kisses under the table”. Olimpia Zagnoli is an Italian artist who spends her time scouting and highlighting classical Milanese houses, evaluating their aesthetics on her account @casafutura. Sometimes, she even writes fake listings. Here, Zagnoli created miniature homes for the imagination to inhabit. For #TFWGucci, #LeMarchédesMerveilles watches become the central characters. Zagnoli’s meme comes in the form of her Instagram captions, which narrate absurdist real estate listings. - Text by @helenh0lmes Read more through link in bio.

A post shared by Gucci (@gucci) on