8 Artists We #Instalike From #TFWGucci
Internet-targeted campaign for the new Le Marchť des Merveilles watch collection
Gucci is the fashion label that keeps giving.
Remember #GucciGram and #24HourAceProject campaigns? Now, the Italian label has gone even further (and honestly, really funny) with its latest campaign for new Le Marché des Merveilles watch collection.
Creative Director Alessandro Michele handpicked international artists to develop a series of new meme adapted from a popular meme, That Feeling When Gucci.
Although the campaign is about watches, we can't help but to pay more attention at these extra-ordinary (and hillarious!) artworks. Here are 8 artists we like from the campaign. #follow #like #funny #meme #gucci #viral #TFWGucci
#TFWGucci Young American painter @austinleee is a double-citizen of both the digital and analogue worlds. His squishy, day-glo designs start their lives as iPad sketches, which then travel through Photoshop, printers, and acrylic to eventually exit as tangible canvases. Reality is re-imported back into bytes for him to further tweak his uncanny neon figures and sly sense of humor, as in his latest works with augmented-reality and 3D printed sculpture. For #TFWGucci, Lee’s candy-colored yuppie character gets a side-eye from queen of deadpan-glam @GothShakira. – Text by @newterritories. Discover more through link in bio.
#TFWGucci Limbs merge, torsos twist, flesh morphs and transforms – the work of Danish-born, New York-based artist @asgercarlsen reminds us that the human body is a strange place. His signature black-and-white photographs portray a mundane scene interrupted by a bizarrely-distorted figure, with an underlying sense of comic absurdity. This is highlighted for #TFWGucci by the mischievous @cabbagecatmemes, who brings a wry wit to Asger’s work to satirize the funhouse mirror of modern beauty standards. – Text by @newterritories. Discover more through link in bio.
#TFWGucci “3rd floor. The building was designed by Gio Ponti. Scent of bergamot, pumpkin carpet and a dressage competition in the back. The realtor had a pair of big red glasses and a yellow tie. Feeling of late night secrets, artificial flowers and kisses under the table”. Olimpia Zagnoli is an Italian artist who spends her time scouting and highlighting classical Milanese houses, evaluating their aesthetics on her account @casafutura. Sometimes, she even writes fake listings. Here, Zagnoli created miniature homes for the imagination to inhabit. For #TFWGucci, #LeMarchédesMerveilles watches become the central characters. Zagnoli’s meme comes in the form of her Instagram captions, which narrate absurdist real estate listings. - Text by @helenh0lmes Read more through link in bio.
#TFWGucci Documentary photographer @littlebrownmushroom (Alec Soth) is known for his melancholic images that capture small-town landscapes and people. With a sly wit, his bare-bones memes have the same creative focus that makes him an art-world social media favorite. His Instagram account is a playful mix of his latest photos, funny screencaps, and cryptic text message exchanges, and his sharp take on the Gucci #LeMarchédesMerveilles watch for the #TFWGucci project — conceived of and photographed solely by Soth himself — would fit right in on both Reddit and the runway. - Text by @tatianaberg. Read more through link in bio.
#TFWGucci Social networks are our everyday vernacular, creating endless archives of images that are entertaining, disturbing, or titillating. @meatwreck, a collaboration between artists Mitra Saboury and Derek Paul Boyle, enlivens the digital stream with their own blend of organic and surreal imagery. A foot sprouts plants, a piece of meat is framed, or a woman sleeps between mattresses instead of on top. Inspired by @beigecardigan, the duo pictures a #LeMarchédesMerveilles timepiece for #TFWGucci bursting out of the wearer’s suit. ‑ Text by @kchayka. Discover more through link in bio.
#TFWGucci Polish artist #paulinaolowska isn't afraid of the past, it’s her prime obsession. Growing up in the 1980s, she witnessed first-hand Poland’s transition from communism to capitalism, and ever since has explored the personal and political meanings of memory and change. She remixes history, taking inspiration from archival materials such as Soviet-era fashion postcards, to create her series “Applied Fantastic”. For #TFWGucci, she updates this series with the help of a caption by @williamcult (designer William Ndatila). Nostalgia can be a weapon, if you hold it right. – Text by @newterritories Read more through link in bio.
#TFWGucci John Trulli, AKA @cabbagecatmemes, takes on the well known-structure of the “guy she says I shouldn’t worry about” meme with the addition of a #Gucci #LeMarchédesMerveilles timepiece. It’s a classic two-panel joke, with a mundane watch set against Gucci’s version. Trulli’s meme style is quirky and irreverent, tackling pop culture and everyday experiences in equal measure. All he has to do is add a line of text to the image and it becomes a viral vehicle. — @kchayka. Discover more through link in bio.
#TFWGucci Derek Lucas, AKA @champagneemojis was inspired by the super-recent Arthur meme — the cartoon aardvark represents utter frustration with a clenched fist. New York-based photographer Benjamin Langford (@blangblang92) reinterpreted the meme through his own lens. Langford shoots flowers with a languorous, detached gaze, printing them larger-than-life. They represent the elusive illusion of authentic experience, a tantalizing beauty never quite reachable. For #TFWGucci, a #LeMarchédesMerveilles watch on his wrist and a bunch of flowers in his fist, Arthur is still frustrated. - Text by @kchayka. Discover more through link in bio.