Fashion notes by Vivian Yap; All images courtesy of Fendi.
A superb mash-up perfectly timed for covfefe weather! For FENDI Men’s Fall/Winter 2018-19 Fashion Show, Silvia Venturini Fendi has collaborated with Scottish artist @hey_reilly on digital remix artworks and graphics featured throughout the collection. He’s the third guest artist to work with the FENDI Men’s Collection, after painter Sue Tilley and illustrator and sculptor John Booth in the last two years.
Who’s @hey_reilly? He did his stuff at London’s Royal College of Art and lives and works in the seaside town of Hastings on England’s southeast coast but Silvia Venturini Fendi bumped into his work on social media, where he’s cultivated something of a cult following with wit, general knowledge and a keen eye for re-appropriating fashion iconography with pop cultural phenomena. His imaginary logo mash-ups like FILA x FENDI have serious momentum as fashion world ‘fake news’.
So naturally, @hey_reilly has remixed the house FF logo and the season’s fabrics. Say hello to an “eclectic digital photo collage featuring Prince of Wales and herringbone wools, swatches of AstroTurf, celestial night skies, hammers, cartoon bananas, and even a racehorse’s behind. The collage is translated into a myriad of fabrications and styles across ready-to-wear and accessories, from reversible nylon and cashmere faux-fur jackets to drawstring moonboots, silk satin shirts, coated canvas luggage, printed leather zip pouches, and an elasticated umbrella hat.”
Oh, and @hey_reilly has added to the fashion lexicon: FFABULOUS, FFANCY, FFAMILY, FFAITHFUL and FFREEDOM which accompanying visuals of “animals, foodstuffs, home décor and hardware supplies including upside-down elephants and floating strawberries, fried eggs, screwdrivers, snails, dice and Swiss cheese”.