FENDI Launches A New Millennial-Targeted Platform

NBA player Jordan Clarkson stars in the new video.

BY IAN LOH | Sep 7, 2017 | Fashion

Created by Leonetta Luciano Fendi, daughter of Silvia Venturini Fendi and 4th generation of the Fendi family, the video staring NBA player Jordan Clarkson of LA Lakers is the first video part of FENDI's new platform, F IS FOR... targeting the millennials. With more than 800k followers on Instagram, it's no wonder Clarkson was chosen for the video. More social media-friendly content will be rolling out soon.