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Gucci Gang

The Italian fashion house calls on a new league of young craftsman

BY SANJEEVA SURESH | Mar 14, 2019 | Fashion

Courtesy of Gucci

Gucci has introduced École de l’Amour, an innovative education programme to train a new generation of craftsmen. As part of Gucci Equilibrium, École de l'Amour is a platform that supports the company’s ten-year Culture of Purpose sustainability programme, a programme built upon the three pillars of environment, people and new models, which inspire the transversal way all the activities are run throughout the business.

Courtesy of Gucci

Divided between three different schools and academies, École de l'Amour’s plan is to educate trainees in the entire product design and production process for leather goods. In the Craftsmanship School, Scuola dei Mestieri, based in Gucci ArtLab (the company’s futuristic, climate-controlled, experimental laboratory), trainees will be taught specific skills associated with the house’s artisanal craft and production over six months.

Courtesy of Gucci

Meanwhile, the Factory School, Scuola di Fabbrica, is a bi-monthly programme in Gucci factories training individuals to be ‘production operators’ who eventually become specialists in the manufacturing operations of specific leather goods. The Technical Academy is what Gucci describes as an “internal programme of technical courses to meet specific training needs of Gucci employees working in different departments and in the Gucci factories”. Aspiring cobblers can look forward to a training course that’s specially designed for them in the future.


Courtesy of Gucci

While Alessandro Michele, the Creative Director of Gucci, won’t be mentoring the students himself, each of the three courses is led by inspiring teachers who are current and former employees of the house. Marco Bizzarri, president and chief executive of Gucci, says, “The heritage of Gucci is made up of people and their knowledge. Training is the most powerful method and tool we have to enhance our people and our products.” The Factory School was launched in 2017 and has nearly 60 students already enrolled. The next opportunity for enrollment to the craftsmanship course is in March 2019.


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