Coach Releases a Spike Lee-directed Short Film Starring Michael B. Jordan

What are the words that matter to you?

BY Sanjeeva Suresh | Feb 27, 2019 | Fashion

Image courtesy of Coach

Shot in the desert outside Los Angeles, the short film, "Words Matter," features a strong poetic narrative that highlights Coach’s values of inclusion, optimism and courage.  Lee and Jordan have handpicked distinctive words to be featured as the film’s narrative to champion a message they both believe in.

The film opens with Jordan riding along the dusty landscape to find four rocks scattered among the desert scrawled with negative words— “Hatred,” “Evil,” “Bigotry,” and “Lies.” He replaces the “bad rocks” with “good rocks” that feature positive words—“Courage,” “Truth,” “Love” and “Dream”—to write a new legacy.

Images courtesy of Coach 

Moving forward, Coach will enlist friends of the house in a series of personal videos to start a conversation around the film. It will showcase personal points of view from - artist Whisbe, Nets player, Spencer Dinwiddie and Satchel and Jackson Lee, among others - on why words matter. There will be published over the course of several days, stay tuned.