Watch 143 Years Of Denim History In 18 Minutes In Levi's New 501 Documentary
Featuring a few familiar faces.
BY JONATHAN EVANS | Mar 29, 2016 | Fashion
What can you do in 18 minutes? You can fire off about 36 emails, if you're feeling particularly productive and aren't concerned with spelling or judgment errors. You can make microwave a bunch—like, a bunch—of Peeps left over from your Easter basket, and then still have time to consider cleaning the microwave before ultimately deciding to leave it a marshmallow-caked mess. You can watch the new trailer for The LEGO Batman Movie nine times.
Or you can watch this Levi's documentary, which features no emails or Easter candies or superheroes, but lots of interesting information on the brand's 143-year history and its iconic 501 jeans. You'll learn all about the industrial and cultural origins of the style, from its roots as a mining jean to its current status as a go-to for everyone from artists to musicians to fashion insiders. Plus, you get to watch interviews! There are super-interesting ones with folks you've never heard of before, like the men who fix old looms in North Carolina's Cone Mills denim factory. And there are familiar faces as well, like Michael Williams, Andy Spade, Erin Wasson, Greg Chapman, Henry Rollins, Josh Peskowitz, and more. So go ahead and give it a watch. It's well worth 18 minutes of your time, and you won't need to clean the microwave afterward.
From: Esquire US.