Eddie Peng Wants You To Look Your Best

Boss Eyewear partners with the Taiwanese actor for the second time.

BY sarah chong | Aug 13, 2016 | Accessories

With crime thriller “Cold War 2” becoming the highest grossing Chinese-language film of all time in Hong Kong, and upcoming film, “The Great Wall” featuring an ensemble cast from Hollywood and China set to be released by the end of the year, things are looking good for Taiwanese-born Canadian actor Eddie Peng.

Fronting his second consecutive campaign for BOSS eyewear, Eddie hopes “this new campaign will inspire guys out there to look their best. I believe that design and comfort are always key and the right eyewear will help boost a person’s self-confidence.” Featuring ultra-lightweight and flexible styles, “I especially like this season’s new range of sunglasses; they are a bit retro but still have a modern and sporty touch.”

Under the artistic direction of BOSS Artistic Director Jason Wu, the campaign was shot once again by Dutch duo Inez van Lamsweerde and Vinoodh Matadin, but this time in Brooklyn with raw industrial spaces, emanating a relaxed vibe complementing the effortless styles and fit of this season’s BOSS optical and sunglasses.