Watch Eddie Peng Strut His Stuff In Some Serious Shades

Say hello to the new face of BOSS eyewear for Asia.

BY Janie Cai | Feb 17, 2016 | Accessories

Eddie Peng might be an old hand at acting; after all, he’s already chalked up an impressive acting career, making a name for himself with his gritty, realistic performances in a succession of high-profile movies. Born in Taiwan, Peng moved to Canada at the age of 13 with his family. Now 34, he's one of the most popular asian actors currently on the scene. His upcoming movie, “The Great Wall” (slated to be released later this year) is directed by Zhang Yimou, and sees Peng hold his own alongside Hollywood heavyweights Matt Damon and William Dafoe.

But fronting the BOSS eyewear campaign for Asia marks the first time that Peng crosses over to the eyewear market, still, the seasoned thespian takes it all in his stride, “I have always associated BOSS with being modern and elegant. In many ways, I would like to think that I share that same philosophy – of being forward-looking and cutting-edge. As an actor, it’s important that I always try to seek out challenges and break new ground”, says Peng candidly.

On location at the set where the campaign was shot by Inez van Lamsweerde and Vinoodh Matadin, Peng showed off the acting chops that launched him to stardom, by smoothly getting into character for the shoot. Modelling both the opticals and the BOSS sunglasses (the pilot-style latter crafted from an inventive combination of materials, such as steel front frames and double carbon fibre temples that are structured with soft, tactile rubber), with effortless ease, he embodied the same dynamic energy that made him the perfect choice to front the BOSS S/S16 campaign for Asia. BOSS Artistic Director Jason Wu explores the juxtaposition of architecture and nature for the campaign for resulting images that exude a fresh, youthful spirit.