Sterling trading goes online
New iteration of MINI Clubman parlays old world charm and tech into well-branded online package
The MINI experience is one of great expectations. The original model was more of an invention than a car that became beloved by baby boomers eagerly shaking off post-war austerity measures in the swinging Sixties. So how now to capture the attentions of the selfie-loving generation living on Planet Social?
You make a MINI Clubman Sterling Edition, of course. The ‘Sterling’ in the model name connotes quality and nostalgia for cool Britannia – just after Britain had made its Brentrance into Europe and MINI benefitted from all that BMW technology and ownership. (Talk about foresight, eh? Tech rules the world now.) MINI Malaysia dubs the Sterling, “the New Precious Metal with new premium technology”, so it sits right in there with the Bitcoin trend, being exclusively sold online, and limited to just 40 units. Look out for it on mini.my/clubman-sterling.
In fact this is the Sterling’s second coming. Its debut last year saw all 20 units fully booked in two weeks. “It was a first in the Malaysian automotive industry when we introduced the New MINI Clubman Sterling Edition exclusively online and we are pleased to see the successful delivery of all 20 units,” says CEO and MD of BMW Group Malaysia, Han Sang Yun, adding that “Malaysians appreciate the exclusivity of exceptionally well-made premium cars.”
According to BMW, the Sterling package was conceived for “a modern gentlemen who is chivalrous, sophisticated and confident”. This is communicated visually by the exclusive use Melting Silver body colour accented with Matte Black Jack mirror caps and roof décor, Black Union Jack symbols at the side scuttles as well as bespoke 18” MINI Yours Masterpiece wheels in burnished black.
The cabin is rendered in a combination of Indigo Blue and Pure Burgundy tones. Chester Leather upholstery, and MINI Yours Illuminated Interior, also in Pure Burgundy. There is a choice of 12 sets of colours for the trim and a MINI Yours Walknappa Leather steering wheel, all denoting British craftsmanship. Look carefully and you also see the bottom of the steering wheel adorned with the signature Union Jack insignia.
Tech and music
MINI was one of the first to realise the how prominently in-car tech would become now, so there’s the MINI Controller that controls the MINI Navigation System with a high-resolution 6.5” Touch Screen Display in the MINI Centre Instrument. The Parking Assist function automatically parallel parks for you, easing car park congestion. This feature should be used more often! Of course, all this is neither here nor there unless you’re entertained, hence MINI Connected for over 30 million songs streamed live in-car, and an intuitive Spotify Interface, also viewable on the MINI Connected phone app. The latest generation MINI Touch Screen Display supports multi-touch with pinch to zoom in functionality for maps and typing and features brand new animations.
A Sterling car must come with the service to match. MINI offers a Five-Year Roadside Assistance program with all new vehicles, including a 24/7, 365-days-a-year accident and help toll-free hotline, free towing service, replacement vehicle, accommodation, mobility services solutions as well as a repatriation service. There's also a four-year unlimited mileage warranty with free scheduled servicing.
Your price, sir? On the road for personal registration, without insurance is estimated at RM 268,888. The New MINI Clubman Sterling Edition will be exclusively available for booking online at mini.my/clubman-sterling from today, 11 Jan 2018. Watch out for when the flash sale goes live.