Remember when flipping your Nokia open was cool?
Yeah, we can barely recall it either. But Nokia wants you to get nostalgic for your early 2000s favorite. With their new flagship smartphone Nokia 8, they're looking to snag a piece of Apple and Samsung's dominance over the market. Rolling out in September, its specs are typical for a top-tier smartphone—a 7.9mm-thick all-aluminum body offered in a number of colors.
The kicker is a new feature they're calling the "Bothie." With the phone's Dual-Sight functionality, users can simultaneously shoot a front and rear-facing image or video. More importantly, the instant Facebook Live and YouTube Live streaming capabilities of Dual-Sight will be the world-first of its kind. The phone will also feature OZO sound, which combines three microphones to capture immersive 360 degree surround audio.
Priced at USD702, the Nokia 8 is a bit more expensive than previous models from the company aimed at the low-end smartphone market.
"We think with the Nokia brand and the combination of industry leading performance as well as immersive and innovative consumer experience, we will be immediately able to make a mark in the high end segment," Florian Seiche, acting chief executive of Nokia phone maker HMD Global, told CNBC.
Nokia has recently tried tapping into some of their old-school brand value earlier this year by revamping the Nokia 3310, a cheap, practically indestructible smartphone, whose battery lasts up to a month on standby. Each 3310 came preloaded with the throwback classic, Snake, so the Bothie will have some big shoes to fill.
From: Esquire US