BREAKING NEWS: EARLIER THIS WEEK, FACEBOOK CHANGED ITS LOGO TO REVEAL A SHOCKINGLY ORIGINAL AND BRAND NEW FONT IN UPPERCASE.
IN RESPECT OF THIS DECISION, WE'VE DECIDED TO HAVE THIS WHOLE ARTICLE IN CAPS. THE COMPANY PRIMARILY REBRANDED TO DIFFERENTIATE ITSELF FROM THE SOCIAL MEDIA SITE (facebook) AS THE PARENT CORPORATION (FACEBOOK) THAT
HARVESTS DATA FROM OWNS OTHER APPS LIKE WHATSAPP AND INSTAGRAM AMONG OTHERS.
APPARENTLY DESIGNED WITH "CLARITY AND OPENNESS", THE MINIMAL APPROACH MIGHT JUST DISTRACT YOU FROM ALL THE PRIVACY ACCUSATIONS AND ALLEGATIONS IT FACES. MIGHT. NATURALLY, THE INTERNET HAD A FIELD DAY WITH REACTIONS AND MORE AMUSINGLY, THEORIES FOR THE CHANGE. THE CROWD HAS SPOKEN. AND WE'RE NOT SHOUTING.
It’s FACEBOOK, OK??? https://t.co/P7nG1kbzPR— Donie O'Sullivan (@donie) November 4, 2019
My favorite theory about this new branding is @profgalloway 's prediction on how Zuckerberg would argue to Congress: "you can't break Facebook up, the brands are so intertwined now" https://t.co/kIDhnkLtCh— Clément Brygier (@cbrygier) November 4, 2019
ANOTHER VIABLE THEORY
Facebook changing its name to FACEBOOK is a nice nod to the fact that all of their audience is just old people shouting at each other with the capslock on— TechnicallyRon (@TechnicallyRon) November 5, 2019
TWITTER'S CEO CASUALLY CHIMING IN
IN THAT EXACT PERCENTAGE
This looks like the most unfriendly corporate logo ever and I trust Facebonk approximately 69% less https://t.co/0Q4NmAdbWw— Canoopsy (@Canoopsy) November 4, 2019
NOW WAIT A MINUTE
MAYBE IT'S MORE COMPLICATED THAN WE THINK
CREATIVES EXPLAIN THE NEW FACEBOOK LOGO— An Okay Boomer (@trukelayser) November 4, 2019
Copywriter: As you'll see, this says FACEBOOK. It's spelled correctly, which is nice.
YOU GOTTA LEARN TO APPRECIATE IT
look at that subtle off-white coloring. the tasteful thickness of it. oh, my god. it even has a watermark. https://t.co/KEXFLVXL8O— Seth Trueger (@MDaware) November 4, 2019
COULD JUST BE MARK MUCKING AROUND
Facebook letting Mark Zuckerberg personally design a new logo in Word 97 was an interesting choice https://t.co/Mg9cSw6Iu6— nilay patel (@reckless) November 4, 2019
Facebook is now FACEBOOK. The capitalization is supposed to make it clearer which products FACEBOOK owns, because Instagram and WhatsApp users apparently needed to be shouted at to understand which monolithic tech company owns the apps they're using. Tap the link in our bio to read more about this shouty rebranding, and why you should not be fooled by FACEBOOK's new stylization.
OR IF YOU PREFER A MEME FORMAT
The Facebook logo is changing to FACEBOOK.— BrooklynDad_Defiant Savage! (@mmpadellan) November 4, 2019
Wow, many different.
Such new. pic.twitter.com/MJP0JYe6qi
JUST A SUGGESTION
I fixed Facebook's new logo to better fit their brand identity. pic.twitter.com/2VKK2TtFBE— M. Brandon Lee | THIS IS TECH TODAY (@thisistechtoday) November 4, 2019
From: Esquire Singapore