After garnering Best New Artist nominations at the 2015 BET Awards and Soul Train Awards as well as having her breakthrough single, “2 On” hitting platinum in 2014, Tinashe Jorgenson Kachingwe or better known as Tinashe is living up to the title of R&B princess with her second studio album, Joyride, on its way to hit the shelves sometime in October.
With two years in the making, Joyride is definitely a culmination of the experiences and growth that Tinashe's experience since her first album, Aquarius dropped in 2014.
"I like to not fit in a box, so I think that this album will show my versatility and it is kind of a snapshot of where I’m going in my life right now. Like going on an adventure or a ride as well as through the highs and lows, that’s really the concept of it," she says.
"Female artist have it a lot harder than male artist as they get stigmatised more and experience less support from each other in the community."
Though it may have seem like an easy journey for this sweet and beautiful 23-year-old, Tinashe stands firm on her role as a female artist within an industry that still heavily stigmatises women.
“I think there’s a lot of female artist doing their thing and the more the better but I still think that we have a long way to go. Female artist have it a lot harder than male artist as they get stigmatised more and experience less support from each other in the community."
“It’s very easy for people to write them off, female artists. They're pitted against each other so there’s this competitive thing with female artists. I definitely would love to see more women doing their own thing and expressing themselves and I just want to continue keep encouraging that," says Tinashe.
"My family has a super high priority for me. I would say that they’re above my career."
Through it all though, Tinashe's family remains her pillar of strength that keeps her grounded in reality as she works tireless on her music and continues touring.
“I think it’s just about where you put your priorities. My family has a super high priority for me. I would say that they’re above my career so definitely find time to spend with them. It keeps me really grounded by having such a tight knit circle.".
Though fame might seem as a double edge sword to many, Tinashe doesn't falter at what might be the consequences of her success, especially with backlashes and criticism.
"It’s definitely something you think about when you have the press and this whole new added element of the internet and social media that gives all these people a platform to say things that maybe you weren’t as exposed to as directly before. But again I think it comes with it. If you want to be in the public eye, you have to be able to expect some form of public criticism. So you just have to grow a thick skin, really that’s it."
"I don't want to please everyone. I just try to follow my own instincts."
Remaining adamant at the prospects of her path as an R&B musician and continuing to pave the way for inspiring young female artists working from the studio pumping out tunes they love, Tinashe doesn't aim to please anyone but herself.
“When it’s your second album, people have expectations and they have things that they want. With your first album, no one really knows what to expect, but with your second album it’s hard when you get all these expectations thrown at you. I don't want to please everyone. I just try to follow my own instincts and not be thinking about pleasing the fans, the label, the press or anyone else."
Tinashe will perform live at the H-Artistry at the Mines International Exhibition and Convention Centre alongside HyunA, Mad August, and Crizzly from 8pm onwards. Stream it live here.