Elton John said it was the hardest word. Now, a Tinder-alternative called Hinge has claimed it is the worst word: if you want to get a date, that is.
A report from the dating app–which finds you matches based on your Facebook friends–has found that using the word 'sorry' while flirting with a stranger via your phone leaves you a bruising 56% less likely to get his or her number.
Let's think for a moment about the scenarios in which the word 'sorry' would legitimately arise during the course of a dating app conversation.
The most obvious would be an apology because you've dropped an awful chat up line that has backfired, or worse, done something genuinely terrible like sent an unsolicited picture of your genitals. If that's the case then Hinge's discovery is hardly revelatory and you probably deserve to never get laid again anyway.
On the other hand, if the 'sorry' has cropped up as part of some Hugh Grant, bumbling-nice-guy routine–probably because you're paranoid of being lumped in with the penis pic brigade and are over-compensating–that could be working against you too. However polite or self-deprecating you're trying to be, reading the word 'sorry' sets of negative signals in the brain and is ultimately unflattering. A bit like those pictures of you next to a drugged up tiger on your gap year.