Harnessing AMG gravitas, Mercedes-Benz Malaysia recently launched the C 43 (RM408,888) and GLC 43 (RM468,888), the first locally assembled AMG models in the country. At their price points and for their target markets, they offer a whiff of legend and bang for the buck.
The AMG initiative comes after Mercedes’ successful Urban Hunting campaign for younger owners of its A and C-Class models, offering them the experience of the Ultra music festival headlined by galacticos like Tiesto and Aoki. Then there's Nabil Jeffri, above, AMG's first-ever Malaysian ambassador and youngest F1 test driver, who's about to race at Le Mans this month. Their godfather is die Rote Sau. The who?