Courtesy of Ivan Zuber
Instagram went down for half a day and people went through a variation of withdrawal symptoms akin to a bad comedown. Social media “celebrities” couldn’t update you on their morning routine, girls couldn’t post boomerangs of them clinking cocktail glasses and Lindsay Lohan wanted to have a word with Instagram. But this is the world we live in. One where a presidential rant is done in the form of a tweet and everything we do is documented for someone to see across a screen. It’s the first thing we look at in the morning and now we can’t take a bite out of a piece of chicken without recording the way it sounds in our mouths.
Facebook later confirmed the outage was due to a technical problem caused by a server configuration change and apologised but not before social media unleashed a series of hilarious memes. Here were some of our favorites:
Jokes aside, the blackout gave us a clear insight into the world we live in. As a society, we have become so dependent on apps. “Influencers” practically make a second income from it. (Remember when YouTube was for listening to music and a handphone was for calls and texts?) We still worked out without gym selfies, we groomed ourselves without the tutorials and we went shopping without showcasing our ‘haul’, the world moved on. The 12 hours we were detached showcased our dependency to feelings of aspiration and our need for recognition. We need people to reaffirm our self-worth and we need to always stay connected. Maybe we all need a blackout once in awhile, to realise that the only ones we need to prove our worth to is to ourselves, as cliché as that may sound. That when left to our own devices there is more to us than a picture on a screen.