In a new commercial series for the Apple Watch Nike+, Kevin Hart gets motivated to run. Perhaps a little too motivated. After receiving his watch—which daily asks him, "Are we running today?"—Hart vanishes, only to be found months later in the desert wilderness, a bearded mixture of Forest Gump and Colonel Kurtz.
The new commercial series from Nike isn't just a star-making turn for Hart's impressive facial hair; it also shows off the features of the Apple Watch Nike+. Features like tracking your pace, distance, and progress. Or keeping you motivated by competing against friends. Or teaching you how to hear wisdom from rocks (right before eating them).
Since he has to do without his trusted straight man David Beckham for these Nike+ commercials, Hart finds replacements where he can—wolves, buzzards, some runner named Mo Farah. Luckily it all adds up to solid comedy. Check out the entire series below.