The Ice Bucket Challenge Actually... Worked?
All the money the Ice Bucket Challenge raised actually helped fund an ALS breakthrough.
BY SARAH RENSE | Jul 28, 2016 | Fitness & Health
Seventeen million wasted buckets of ice water later, we have a breakthrough in ALS research.
As you may recall, the Ice Bucket Challenge went viral in the summer of 2014. The idea was to challenge friends to either dump a bucket of ice water over their heads or donate to the ALS Association. A lot of people—over 17 million—got doused in icy water. You remember, you were there. Everyone was there.
A lot of people also donated, giving those who denounced the challenge as a viral blip with no real power something to think about. With the reported USD115 million raised from the Ice Bucket Challenge, the ALS Association funded six research projects, one of which recently published its findings: identification of a new gene that contributes to the disease.
According to the BBC, finding the gene can lead to gene therapy treatment for about 10 percent of those with ALS and allow scientists to better understand the neurodegenerative disease, which affects around 20,000 Americans.
So, thank you, eager teens and invested celebrities. There's power in virality after all.
From: Esquire US.